These goals were realized in the early 1980's with the introduction of the highly successful line of Power Bait products. Now, after nearly two decades of further testing and refinement, Berkley has developed a much more powerful scent formula, combined with an all-natural compound that fish perceive as food in every sense. NEW BERKLEY GULP!!!
GULP! looks, swims, smells,feels, and tastes more natural to game fish than any plastic bait ever could.... In fact, it's so close to the real thing, fish actually EAT IT!!! It's even 100% biodgradable, so no harm done to the fish, or the ecosystem.
You fish GULP!! using the same techniques you've used with plastic and live baits. Same rigs. Same techniques. And GULP! is more durable than live bait. Lasts longer NEVER DIES!. You just catch more fish. SCIENCE IS GOOD..
h2o<-----------says excellent break-through!!!!! and remember fish smell a million times better than humans.