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Discussion Starter · #1 ·
I can't believe this article is a complete picture and I think it is irresponsible the way that it is presented. Maybe it's not that big of a deal? I'm still offended though.

From Yahoo:,

What Your Car Says About You
Education level, tech smarts and wealth are just a few traits your ride can convey.
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Buzz Up!
Zack O'Malley Greenburg, Forbes
2010 Mini Cooper
2010 Mini Cooper

Porsches smack of success. Hondas preach practicality. And, according to a recent report, Chevys proudly proclaim of their owners, "I don't use the Internet."
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Your car implies more about your life than you might think. While 13% of Chevy owners don't use the Web, by contrast, less than 3% of Honda owners remain in the technological Stone Age. The antithesis of flashy, Honda owners are usually pragmatic and well educated; 70% boast a college degree or higher, compared with 35% of Chevy owners and 45% of Ford owners.

The data was released in the spring as part of this year's New Vehicle Experience Study by San Diego-based market research outfit Strategic Vision.

"Honda buyers buy primarily for the trust and dependability they find in our vehicles," says Honda spokesman Chris Naughton. "Typically, highly functional vehicles deliver less image because customers didn't purchase for image."

Education level and computer savvy are just a couple of the things your car says about you. We collected demographic data on 10 prominent auto brands from the manufacturers themselves, as well as from neutral sources like Strategic Vision. It turns out, your wheels also give clues to your age, gender, income level and marital status--even your political leanings.

Mini Mindset

If you'd like to cultivate an image of sophistication, try buying a Mini Cooper. The line of Lilliputian hatchbacks appeals to urbane buyers with median incomes of around $125,000. But aside from wealth, Mini owners are a tough bunch to pin down, demographically speaking, since the car has broad appeal.

"It's a certain mindset," says Nathalie Bauers, spokeswoman for Mini USA. "People who relate to the brand, there's no age to that."

Bauers says Mini owners fall into four categories: brand enthusiasts, who relish the car's British racing roots; design aficionados, who like the car's simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini's fuel efficiency.

Some of the latter group trade down from trucks and SUVs not because they feel financially crunched by high gas prices, but because they want to be conscientious and reduce their impact on the environment. These "right-sizers" like the Mini's eco-friendly image; all Mini models get at least 34 miles per gallon on the highway. Says Bauers: "Many of our customers are people who get a smaller car because it's the right thing to do."

Gray Area

While Minis appeal to several different types of people, owners of the classic English luxury vehicle Rolls-Royce can't be pigeonholed beyond the fact that they're rich.

"As you can imagine, our customers do not really take surveys," says Rolls-Royce spokeswoman Karen Vonder Meulen. "The one common thread that all our customers share is a passion for life and most truly love cars."

Indeed, well-known Rolls owners range from royal families to rappers. Recording artist T-Pain, who ranks No. 9 on Forbes' Hip-Hop Cash Kings list, owns North America's first Rolls-Royce Drophead.The fire-engine-red coupe boasts a 12-cylinder, 453-horsepower engine and a top speed of 150 miles per hour. Base price: $435,000.

Similarly, the Bentley trademark screams wealth--typically at least $5 million in investable assets, to be precise--but in a softer voice than some of its competitors.

"Our cars aren't as brash as some other performance-car manufacturers," says Stuart McCullough, a Bentley board member. "We tend to be understated, quintessentially English. That reflects the mood and style of our customers."

Such restraint can be considered especially important in the current climate. With unemployment rates skyrocketing around the world, many auto enthusiasts would rather drive an understated gray Bentley than a flashy red Ferrari.

"The most opulent part of a Bentley is on the inside," says McCullough. "Rich people are very aware of how others see them at the moment, the choices they make. Now is not the right time to be seen to be spending money when you're laying people off at your factory."

A note to those wealthy employers: Think twice about splurging on even an understated new car. If you see scads of Hondas in your company parking lot, their savvy owners may be wise to your ways. If you only see Chevys, you might be able to get away with it.
 

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Discussion Starter · #5 ·
A close friend of mine owns a Mini as well. It's the Chevy thing that offends me being a proud Chevy and GMC driver with at least some education.
 

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What about cute, blonde chicks that drive big Dodge trucks??? Is it sheer hotness?


Dumb as a bag of rocks article. Totally off the wall and wrong. If I was a millionaire I would still have a ghetto cruiser to put around town in. What would that make me? Street smart?
 

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There real question is, what does it say about a person who'd write such drivel?


We'd better watch the dirt talk on Chevy, since we all own the company.
 

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Discussion Starter · #9 ·
It was written by an urban person using what appears to be urban sources. How many soccer / hockey moms are in a honda? How many honda products can tow a boat? How many honda products can push snow? ect. How many soccer / hockey moms have time to play on line?
 

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Obviously the poll was not taken in the Midwest, where one's employer influences their purchaces....

Basically it says if you own/drive a Chevy your a idiot. And if you own/drive two chevys.....well lets just say I can see why your upset Al
 

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QUOTE(Away Point @ Oct 11 2009, 07:33 AM) <{POST_SNAPBACK}>There real question is, what does it say about a person who'd write such drivel?


We'd better watch the dirt talk on Chevy, since we all own the company.


Its says the same thing about the person that would read the article and say " Ya wow, thats right on".

My 2001 Dodge Ram is old, it has 115,000 miles on it and rust on the doors, but its paid for. I own it. Yes it gets 11 miles per gallon and has rust on the doors. I refuse to buy a new one because of the condition of the auto industry and the future of my job. My truck is a tool, not a status symbol.
 

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QUOTEThe data was released in the spring as part of this year's New Vehicle Experience Study by San Diego-based market research outfit Strategic Vision.

How is it "irresponsible" for Forbes to report on the results of this company's survey? From the article, it sounds like they do it every year so I doubt it is some one-off deal. Forbes didn't make the Chevy owners respond the way they did.

Critical reading is rapidly becoming a lost art...
 

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We have a chevy and a caddy....

we've always had GM products (cept when hub worked for ford)

Article doesn't bother me in the least.

Not that this applies here...but in all things...remember

Strength is in truth and truth renders gossip impotent.

 

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QUOTE(Dos mangos @ Oct 12 2009, 01:42 AM) <{POST_SNAPBACK}>dosnt the article just give you the info the study , that was done at a San Diego research firm, seems that they researched it and that is what the percentages where ?

QUOTE(dockrocker @ Oct 11 2009, 11:39 PM) <{POST_SNAPBACK}>QUOTEThe data was released in the spring as part of this year's New Vehicle Experience Study by San Diego-based market research outfit Strategic Vision.

How is it "irresponsible" for Forbes to report on the results of this company's survey? From the article, it sounds like they do it every year so I doubt it is some one-off deal. Forbes didn't make the Chevy owners respond the way they did.

Critical reading is rapidly becoming a lost art...


I understand that those were the percentages of the survey sighted, but I can't believe that the survey is a complete view and that the bit of the authors opinion wasn't necessary.
 
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