Alex,
I cracked mine open already. My first thought was "Wow, this feels heavier this year". I was a little disappointed because the extra thickness comes from more Salt Water gear, BassMasters brand stuff,extra pages of water skis and other apparatus on which to be dragged behind a boat, 4-wheeler & truck accessories,etc.....
Other than a few cool new products, the fishing stuff is basically the same. All the extra bulk is pretty much "non-fishing" stuff.
One new thing that I'm going to check out is the Woo Daves signature line of Extreme Rods. They've expanded the line of "Technique Specific" rods. I think they now have a 6'8" (or something like that) drop-shot rod. $99.99 vs. $245 for a G-Loomis, I think I'll give the Extreme a try. And as always, the Extreme's are still "Buy 2 get one FREE". You can't argue with FREE....LOL